SANT JORDI 2015
La Diada de Sant Jordi (Catalan pronunciation, Saint George’s Day), also known as El dia de la Rosa (The Day of the Rose) or El dia del Llibre (The Day of the Book) is a Catalanholiday held on 23 April, with similarities to Valentine’s Day and some unique twists that reflect the antiquity of the celebrations.
The main event is the exchange of gifts between sweethearts, loved ones and colleagues. Historically, men gave women roses, and women gave men a book to celebrate the occasion — “a rose for love and a book forever.” In modern times, the mutual exchange of books is also customary. Roses have been associated with this day since medieval times, but the giving of books is a more recent tradition originating in 1923, when a bookseller started to promote the holiday as a way to commemorate the nearly simultaneous deaths of Miguel Cervantes and William Shakespeare on 23 April 1616. Barcelona is the publishing capital of both Catalan and Spanish languages and the combination of love and literacy was quickly adopted.
As can be seen, I’ve wanted change my style making a minimal poster. Using lines for draw the illustration, the rose (with the national flag of Catalonia) and the evil dragon. I’ve used the overprint effect to make the design more… mainstream? Fuck hipsters.
What can i tell? I definetely hate this kind of minimal design styles, but well, I hope you like it 🙂 .